Mobile to Web, 10 Commandments of Web Design, Best and Worst, Building brand, iPhone Apps; great posting by Businessweek.com (Innovation section)
Content Clip from Mobile Web Article, Changing the Game
“Mobile Web used to be WAP,” says Matt Murphy, a partner at Kleiner Perkins Caufield Byers, the venture capital firm that has started a $100 million “iFund” to develop applications for the iPhone. “Now you have a real browser and a real device. The iPhone is a game-changer.”
“From a design experience perspective, it’s changing the way people view the Web and the value of the mobile Web,” says Kelly Goto, the founder and CEO of San Francisco-based GotoDesign.
Pre-iPhone, says Cameron Moll, principal interaction designer at LDS Church and author of the influential e-book Mobile Web Design, companies typically took one of four approaches to the mobile Web: 1) do nothing and let mobile users scroll their way around sites designed for PC viewing; 2) streamline sites by removing images and styling, making them more manageable for mobile devices; 3) use stylesheets, a tool that allows developers to create different versions of a Web site for different devices; or 4) create an entirely different second site, optimized for mobile users.
Content Clip from Article Ten Commandments from Web Design
1. Thou shalt not abuse Flash.
Adobe’s (ADBE) popular Web animation technology powers everything from the much-vaunted Nike (NKE) Plus Web site for running diehards to many humdrum banner advertisements. But the technology can easily be abused—excessive, extemporaneous animations confuse usability and bog down users’ Web browsers.
2. Thou shalt not hide content.
Advertisements may be necessary for a site’s continued existence, but usability researchers say pop-ups and full-page ads that obscure content hurt functionality—and test a reader’s willingness to revisit. Elective banners—that expand or play audio when a user clicks on them—are much less intrusive.
3. Thou shalt not clutter.
The Web may be the greatest archive of all time, but sites that lack a coherent structure make it impossible to wade through information. Amazon.com (AMZN) and others put their sites’ information hierarchy at the top of their list of design priorities.
4. Thou shalt not overuse glassy reflections.
Apple (AAPL) often sets the standard for slick and cool—in all forms of design. But some experts say the company’s habit of creating glassy reflections under photos of its products has been far too commonly copied, turning the style element into a cliché.
5. Thou shalt not name your Web 2.0 company with an unnecessary surplus or dearth of vowels.
The Web has brought with it a strange nomenclature that’s only got weirder over time. Hip, smart Web sites have been named either with a superfluous number of vowels or strategically deleted ones. Cases in point: Flickr, Smibs, and Meebo. These names are memorable but destined to sound dated.