When designing, developing, drafting a marketing plan or trying to problem solve in general I like to boil things down to the basics and use what is necessary and/or effective. Here is a quick list of the organizations and sites that I have peeked at most this year. Some are simple and some complex. Each of these sites have a different purpose and focus but all do a good job of carving out their own path.
BTW, All of these organizations have something in common — their culture, brand and purpose is clear and well executed. Online and Off.
- Parkcommunitychurch.org (just good)
- Lifechurch.tv (smart)
- Lakewood.cc (excellent database + crm + metrics under the hood)
- Marshill.org (breathe)
- Livetheme.tv (good idea)
Ready to rock out a new solution for my church. It’s clean and simple for sure but it needs to integrate better with what’s happening online. We should integrate a GFC blog stream video & text, add a layer over Facebook (API) and even look for a more integrated media toolset to feed the rapidly growing demand for mobile devices. Also, while we are under the hood, ramp up analytics and CRM functionality to improve our connection/communication.
What sites inspired or influenced you this year? Or which did you use the most? Post a link/comment