When a client wants a major refresh or even a small project I have always done my best work when told “Pretend like it’s your company and do whatever you want with it. If you like it. We’ll love it.” Can’t tell you how those words energize. It’s gives credibility, empowerment, trust, creative license and much more. I love the idea of being the CEO or CIO breaking new ground and setting the bar high.
Back in the good ol’ days when I started a small new media agency I used to love to tell clients ‘You pick the best brand and website in your industry and I’ll make yours better.’ I love a big challenge, I love the risk and the pressure. Give me a big vision and empower me to solve and execute that bad boy — you won’t be disappointed.
If you are the client. Pick a designer with a portfolio that you like! That’s the key. Then let them run with your project. If they are insightful and visionary and have some skills, you won’t be disappointed.
Design it like you own it. It’s like living someone else’s success even if for a short while.