Zombie 101: Smart Content Wins

Recently I tweeted about The Centers for Disease Control and Prevention’s new comic book “Preparedness 101: Zombie Pandemic” (PDF link)  and wound up talking with Matt Wilson with Ragan.com – News and Ideas for Communicators. You can read it here “Is CDC’s zombie comic book an effective communication tool?

So what do you think? Good idea or not? To use such extreme content to get the attention of your audience? Was it effective or what would have been a better avenue? Smart content wins in my opinion — the CDC hit a homerun.

Is your organization primed to create good content? Comments

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