Great UX for product promotion via streaming video. Why? The video promo is clearly the priority for the page. It plays the second you click it (no loading… waiting… flashbacks to dial-up…) and the content is incredible (multiple customers using products, fun, great soundtrack). Check out how the video is shot and edited after to look like it is happening right on the page.
Apple builds, promotes and integrates better. If you haven’t seen it watch here MTV.com. Then, visit your organization’s website and compare.