Excited to unveil the new and improved hcbc.com website. Thanks to What.it.is for taking the User Experience UX to a whole new level. Love the simplicity. Our next release is focused on an improved Media and Resources section.
The new site features a simpler easy to use information architecture and navigation. It’s mobile responsive so it offers rich content, to mobile users making up 47% of our audience, in a way that focuses on priorities. Content remains king but we also don’t want to overlook the aesthetic refresh and first impression. Really excited about the clean and refreshing use of space. Overall the site has jumped in content page views up by 38% over last year and average time on the page is up 8%.
A big thank you and well done to our friends at What.it.is and for sure not to leave out the contribution of Innovation team at HCBC.