New UX


Excited to unveil the new and improved website. Thanks to for taking the User Experience UX to a whole new level. Love the simplicity. Our next release is focused on an improved Media and Resources section.

The new site features a simpler easy to use information architecture and navigation. It’s mobile responsive so it offers rich content, to mobile users making up 47% of our audience, in a way that focuses on priorities. Content remains king but we also don’t want to overlook the aesthetic refresh and first impression. Really excited about the clean and refreshing use of space. Overall the site has jumped in content page views up by 38% over last year and average time on the page is up 8%.

A big thank you and well done to our friends at and for sure not to leave out the contribution of Innovation team at HCBC.




Compelling Headlines & Copywriting


Creating compelling headlines & copy is a gift. And Hill Country Bible Church Austin is looking for a talented ministry-minded writer to join the innovation team. Download the details: ‪#‎hiring‬ ‪#‎austin‬ ‪#‎writing‬


Get ready to be taken apart and put back together in a better way. The Act Like Men Conference is just weeks away!

Vertical Church Tour


Check out the #VerticalChurch Tour – @JamesMacDonald is coming to 40 cities across NAmerica! — a FREE night for you and your church. Reserve your spot. Space is limited.


Yea, It’s Worth It

Father’s Day is just a week away and we are cleaning out the garage and getting ready for an incredible weekend. I’m already geekin’ to see the cars and bikes lined up in the parking out and excited for the dude that takes home “Best of Show” this year. FatherPalooza is going to be awesome. At the same time we kick-off a brand new series “Under The Hood” an inside look at a life of spiritual discipline.

I’ll upload the high resolution artwork for your use. I just need a couple of days to play catch up! Shoot me a link to what’s going on in your neck of the woods. Later!

Kids Camp Promo Sneak Peek

Posting a quick screen grab of this year’s PZ Kids Camp promotion design concept! All fun. I use Adobe Illustrator CS4 for 3D lettering and custom vector objects. Adobe Photoshop for layout. for printing.


2012 Brand & Identity – High Resolution JPG

Custom Die-Cut proof – front & back

Superbowl Sunday

One of the largest attended and most watched televised events is happening this weekend — the NFL Super Bowl! It’s game time and everyone is excited. It’s about a competition to find out who is the best of the best each year. Personally, I wish we were watching the Houston Texans against the Packers or Steeler’s but there’s always next year!!!

So here’s my question ‘What can the church learn from the superbowl?’ Besides the emphasis of excellence, atmosphere, energy and so on… the NFL has built up an incredible following and fan base around this one huge weekend — it’s goal and purpose to determine the best team of the season and put on an incredible show for all the fans.

So let me state the obvious – we ‘the Church’ are not here to compete with one another and certainly not here to put on a great show. We are the body of Christ and are called to work together to accomplish one goal to share the good news of Jesus Christ, reach people for him and equip them to reach others who do not yet know what He did for all of us. This was God’s original vision for us ‘The Church’.

Pro football players understand they are a part of something bigger than themselves. Let’s employ every method and means to give people a glimpse of the vision of the Church that Jesus talked about when He was with us on this earth — an incredible team of people who love God, love each other and love life.