Killer Video UX

Great UX for product promotion via streaming video. Why? The video promo is clearly the priority for the page. It plays the second you click it (no loading… waiting… flashbacks to dial-up…) and the content is incredible (multiple customers using products, fun, great soundtrack). Check out how the video is shot and edited after to look like it is happening right on the page.

Apple builds, promotes and integrates better. If you haven’t seen it watch here MTV.com.  Then, visit your organization’s website and compare. 

It’s Time to Reinvent.

Every now and then I run across great design and work that is simply more than just inspiring. Work so good that it actually helps break the notion to stay in a pattern that has worked for a while and even if your clients love it — it may be time for a change. It may be time to reinvent.

If you are a leader, designer or creative you know what I am talking about. Every few years and often sooner you have to reinvent what you do and how you do it. Today I stumbled onto Josh Hemsley’s design site. I am truly digging the attention to detail. Good work man. See Josh’s work and other talented designers on dribbble.com.

Is it time for you to reinvent? Post who inspires you.

Day 30 No Internet

The past month has been a painful yet funny experience at the Lundstrom house. We have officially gone without Internet access or at least have experienced painfully slow speeds (worse than dial-up) since a Sprint Wireless broadband tower has failed in our area. We currently live in the country and Internet options are limited (almost non-existent). Thought I would jot down how this affected us the past 30 days.

Effects of No Internet (+ positive / negative )

  • Time with Sprint on-phone/ in-store (+10 hrs total)
  • Progress on design/development projects (10 to 14 hrs weekly)
  • Stressing about project timelines (-1 hr daily)
  • Television watching  (+1.5 hrs daily)
  • Visits to Starbucks/Other for Wifi (+1-3 visits weekly)
  • Chloe reading activity (+1-3 books weekly)
  • Myra & I talking & hanging out (+2-6 hrs weekly)
  • No Access to Xbox 360 LIVE (-1 to 2 hrs daily)
  • Sleep (+6-10 hrs weekly)

Yes, we still would like to have Internet at the house, but it has been great in some ways to not have it available. The Internet or lack-of has changed the way we live. 


Open Innovation

I have spent the day checking out the latest websites and organizations offering resources and information for ministry outreach, growth and leadership. There are a ton of mediocre resources out there but also some excellent tools and channels. It’s just getting harder to find the good stuff.

One of the organizations I follow is LifeChurch.tv. I visited their online resource site today Open.LifeChurch.tv and clicked the right arrow a couple of times to see “Learning Sessions” or webinars with the team to learn best practices, do’s, don’ts and to catch up on the latest resources they are making available (Open to everyone interested for FREE). These guys get it and have for some time now. Not just because they are open and available to all churches but because there is a common thread in everything they do. Open shows up in how they connect creative resources, developers, pastors, teachers and leaders at all levels of ministry and market to build the best tools and resources.

Open is a choice and at some point LifeChurch.tv chose to not keep their learnings and creative resources to themselves and the best part is they make their resources available to the public for free. This is not “new” news I know, it’s been going on for a while, but it’s obvious they are committed to the vision, they are committed to helping other churches have the greatest impact possible and they are committed to constant learning.

I want to challenge you to define where your organization is today. Are you Closed or Open. In creating and sharing new ideas, learnings and resources. It’s worth it. I bet you have some extremely valuable resources and contributors with incredible experience and ideas. I challenge you to redefine your goals and vision this year to include a focused effort towards Innovation and connecting with other like-minded organizations to achieve something greater than yourself.

Are you willing to be Open?

Zombie 101: Smart Content Wins


Recently I tweeted about The Centers for Disease Control and Prevention’s new comic book “Preparedness 101: Zombie Pandemic” (PDF link)  and wound up talking with Matt Wilson with Ragan.com – News and Ideas for Communicators. You can read it here “Is CDC’s zombie comic book an effective communication tool?

So what do you think? Good idea or not? To use such extreme content to get the attention of your audience? Was it effective or what would have been a better avenue? Smart content wins in my opinion — the CDC hit a homerun.

Is your organization primed to create good content? Comments